Marketing Tips
How to Deliver Value with Content in 2023
Is content king? While it’s recently become a concept one might think is new, content – whether a tag line, logo, podcast or video –
01/23/2023
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How do I Find my Customers?
That’s the $1,000,000 question, isn’t it?
If your marketing messages don’t hit home with your desired audience, it’s all over.
Talking about how great your product is won’t get it done.
What will?
It’s this: Let them know you can deliver the benefits they seek with your product.
Are you keeping that promise with your marketing?
Want to see where you’re missing real opportunity to connect with and engage your customers’ interest?
We follow six rules of marketing; now you can, too.
Get the free report that reveals six key marketing elements; click the button below.
Make sure you read #5 because, even if you get everything else right, if you fail at this, you’ve wasted everything!
A
Awareness
Whether it’s a catchy headline, engaging image or thought provoking question, they can’t buy from you if they don’t know you exist.
I
Interest
What’s your first goal with prospects? “Hmmm- that’s interesting. Tell me more.”
D
Desire
Aha! They want more? Great! Give it to them.
A
Action
Now, show them how to get ‘more’ BUT there’s something critical you NEVER give away….
Have you met our good friend AIDA?
She’s every marketer’s best buddy.
Want new customers?
Want returning, renewing, long-term customers?
Of
course you do!
Let’s get this straight: your customer isn’t looking for your product or service; they’re looking for the impact, the change, the solution they believe your product or service will deliver.
Creating that awareness and connection is marketing’s job, its only job. You want your desired audience to know that your widgets – no matter what they are – will deliver what they’re looking for.
AIDA is your best friend; let us introduce you to her with every marketing strategy and tool we offer.
We do that with a considered selection of services; you can learn more about those here.
DIY?
Want to Learn How to Select and Execute the Right Marketing Tools for Your Business?
We’re OK with that! In fact, we’ll show you how. We’ve taught lots of business owners – some of whom hated marketing – how to love it because it delivers results.
Happy to do it for you, too.
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Satisfied Customers
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Successful projects
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Combined years of experience
Content Creation
Speak in the language that engages your client's attention as well as Google's.
Clean SEO
Do you want search engines to find you with relevant links or with fake ones that will penalize you with Google?
Web Design that Works
Good design scores high with Google search placement and gets your desired audience's attention.
Keyword Research/Results
You may know what your site is about but the only opinion that counts is Google's; let's make sure you speak the same language
Graphic Design
Pictures are worth 1,000 words; are they the right words? Let's make sure.
Social Media Marketing
Are you building relationships in the right places or trying to create interest where nobody cares?
Full Service Marketing Plans that Work for You
Know what you need and want to get it done fast and effectively? Here are packages designed to keep you visible to your audience with the message they want to see:
Blog Creation and Distribution
Let’s create your editorial calendar of relevant, engaging topics.
Using your schedule, we’ll prepare and upload a monthly, keyword-filled blog post of 1,000 words.
Each week, we’ll post snippets to 1-2 of your social media platforms, linking back to your site’s blog.
We’ll add a comments feature to encourage your visitors to speak about your blog. In that way, you’ll generate feedback, know your readers’ thoughts, and create back links that will impress Google even more.
$
795
/mo
Social Media Blitz
Got plenty of content sitting around, making no impact for you?
Let’s change that.
Using your content, we’ll create real interest for your brand, posting, creating polls, asking questions, and responding to connections on your Facebook or Linkedin accounts.
We’ll add you to relevant groups, find the right kind of connections and generate relationships using our powerful five – step social media system.
Remember, they have to know, like, and trust you before they buy from you.
$
595
/mo
SEO Done Right
How are people looking for you? And, how does Google interpret what it sees on your site? Does Google see the words your customers use to seek you out?
Every day – really, every day we’ll manage behind the scenes tests to help you be found easily by the right audience: your prospect and your friend, Google.
Page loading slowly? Bad links? Clickable buttons moving around? Hacked? It all makes a (lousy) difference.
Let’s make a great difference, instead; monthly reports will reveal the impact.
$
950
/mo
What Our Clients Say
Would you like to easily attract more of the right people to your business? My colleague and friend Andrea Feinberg is a master of marketing. You'll be shocked at how much you learn in only 30 minutes.
This has been a very valuable and productive session I have to say; I’m really excited to replay this recording and practice some of the lines you gave us. You do know the business and will want to get you involved in our social media marketing when we get that going too.
When it comes to marketing Andrea really asks profound questions to make sure we’re on track.
I wasn't always able to make the zoominar meeting but when I could, I learned a lot. I have saved all of the replays so that I can go back to them.
Thank you, Andrea, for great information. Although I haven't been posting for each lesson, I have been listening and taking notes each time. The sequence of steps for connecting and being of service rather than selling is in perfect alignment with how I feel about my business and connecting with others. You are so AMAZING!!
Thank you so much for giving me great tips on the WOW class Wednesday morning. It was beyond what I had expected; in such a short time Andrea delivered clear and practical information to be applied immediately.
I recommend everyone to sign up for her class!!!!
I love your Copywriting!
I thought your marketing event was great. You explain marketing principles very well and focus on those most important for us to use to grow our businesses and practices. No fluff! All shared in an easy- to-understand way! I also like that you address the emotional component, so important for making that sale!
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The Last Time We Had Time to Write, It Was with These Powerhouse Marketing Ideas
Ooh, we’ve been so busy writing for others, we’ve hardly had time to write for our own site! Yet, these time-honored marketing concepts still apply; take a read.
SEO Tips
What is SEO and why is it important for marketing?
SEO or search engine optimization (optimization to help search engines find you) is a marketing process of optimizing a website and its content focused on increasing
10/18/2022
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Marketing Tips
The truth about “Digital Marketing”
I wrote this blog post several weeks ago; you’ll see it’s part of a larger email series that’s been delivered to specific subscribers. Since then,
03/29/2020
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