The truth about “Digital Marketing”
March 29, 2020
I wrote this blog post several weeks ago; you’ll see it’s part of a larger email series that’s been delivered to specific subscribers. Since then,
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That’s the $1,000,000 question, isn’t it?
If your marketing messages don’t hit home with your desired audience, it’s all over.
Talking about how great your product is in places your customer isn’t? That won’t get it done. What will?
It’s this: Communicate that you’re in a position to deliver the benefits your customer is looking for with your product.
Bingo! That’s marketing’s promise. Let’s make that promise together, yeah?
Visual content that’s pleasing to the eye and makes the right emotional connection.
Face it: Unless you buy massive paid ads, your website needs love from Google to be found & selected in a search. That’s what this is.
Hemingway? Ogilvy? Angelou? Sontag? Do you want marketing content that gets the attention of your reader or the attention of an algorithm that puts you in front of your reader? The answer is ‘both’. We’re good at this.
Who’s seeing your stuff? Who’s clicking, staying, referring? Want better marketing results? This is how we do it.
Let’s get this straight: your customer isn’t looking for your product or service; they’re looking for the impact, the change, the solution they believe your product or service will deliver.
Creating that awareness and connection is marketing’s job, its only job. You want your desired audience to know that your widgets – no matter what they are – will deliver what they’re looking for.
We do that with a considered selection of services; you can learn more about those here
We’re OK with that! In fact, we’ll show you how. We’ve taught lots of business owners – some of whom hated marketing – how to love it because it delivers results.
Happy to do it for you, too.
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I wrote this blog post several weeks ago; you’ll see it’s part of a larger email series that’s been delivered to specific subscribers. Since then,
Do the easy “tricks” really exist by which you can earn a lot more money with the same or even less effort? YES. They do.
Google first page: a magic place for magic results So, let’s talk about money: In theory, you can really get rich if you are first
If your current marketing is based in the offline world and now you want to be seen on the Internet, you’ll find there are a lot of choices. As an example, you might consider banner advertising, the splashy colorful across-the-page or down-the-side items you see on search engines or social media platforms.
However, in 99% of the cases, the banner is a waste of money.
So, banners, absolutely not. Why? First, people rarely click; they barely register because banners have existed since the Internet’s beginning.
Unless you can…
Big banks, companies blessed with angel investors, a generous family or a rush of capital from issuing stock – they all provide a blessing every entrepreneur dreams of: that famous startup capital. However, what do you do when this good fortune is not yours?
My grandpa used to ask me regularly since my 10th birthday: “Are you saving? Where is your startup capital? How will you get ahead in this world?” That’s probably because I would ask him to give me money instead of gifts for birthdays! I’d tell him: “I will buy for myself everything I need.” And so, I started to save that birthday cash for my own startup capital. When I was 13 I dreamed of starting up my own fast food business and selling burgers because I thought if Ray Kroc of McDonald’s can do it, so can I. ‘Rich Dad, Poor Dad’ author, Robert Kiyosaki, fired me up on that idea even more.
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We are a social marketing company. We have over 10 years of experience with digital marketing, seo and digital media.
