It’s an image of other humans with some emotional content. Have you noticed the pictures of all kinds of people throughout these pages? They’re all feeling something; you can tell, right? There are all kinds of connections, emotional engagement in some form – some internal and some with others.
Images are great that way, whether they’re photos, drawings or abstract design. Graphic Design needs to get across a feeling, a sense of identification with that feeling or not. Here are a couple of examples:
See this first design for Aloha Healing Touch? Isn’t that relaxing? Can you feel the strength of the massage therapist and the pleasure of the client on the table? A few things went into that including the client’s logo colors, her typical audience and curved shapes (did you know curved shapes not only create a cozy, relaxed feel, they are also preferred – usually – by women, the client’s audience?)
Here’s another one we did for Assisting Hands; they needed a recruitment banner for a campaign seeking care managers. The client wanted to convey its company values, its tagline, colors and population. You can see we provided 3 options for them. And by the way – we heard they got a record number candidates for the position!
Another client, Enable Geriatric Care Management, wanted a logo for a new service which created a support group for adult children, usually women, whose elderly parents are in decline and who are often dealing with tremendous stress and family conflict.
This image was a hit on the first try; it conveys freedom through the woman’s outstretched position as well as growth and community with the abundant leaves
And, do you see that tri-fold brochure? That was not easy. The client, hosting a 4-day leadership retreat, needed a brochure with all events listed with room for notes on a single page. And – we needed to get it done in under 48 hours! The color and shape contrasts help to ease focus on the page and it’s all there; whew!
Book covers, website headers, Facebook headers, landing pages.
What can we do for you that will convey your message in a way that engages your desired audience?
Our Image edit service – just Rocks!!!