A little research and observation reveal some general trends and fun predictions for marketing techniques in 2023 and beyond. However, please note that the future
Once upon a time in 1958, actor Steve McQueen found himself and friends threatened by The Blob!, a horror film creation. In 1999, then programmer
Is content king? While it’s recently become a concept one might think is new, content – whether a tag line, logo, podcast or video –
SEO or search engine optimization (optimization to help search engines find you) is a marketing process of optimizing a website and its content focused on increasing
I wrote this blog post several weeks ago; you’ll see it’s part of a larger email series that’s been delivered to specific subscribers. Since then,
Do the easy “tricks” really exist by which you can earn a lot more money with the same or even less effort? YES. They do.
Google first page: a magic place for magic results So, let’s talk about money: In theory, you can really get rich if you are first
If your current marketing is based in the offline world and now you want to be seen on the Internet, you’ll find there are a lot of choices. As an example, you might consider banner advertising, the splashy colorful across-the-page or down-the-side items you see on search engines or social media platforms.
However, in 99% of the cases, the banner is a waste of money.
So, banners, absolutely not. Why? First, people rarely click; they barely register because banners have existed since the Internet’s beginning.
Unless you can…
Big banks, companies blessed with angel investors, a generous family or a rush of capital from issuing stock – they all provide a blessing every entrepreneur dreams of: that famous startup capital. However, what do you do when this good fortune is not yours?
My grandpa used to ask me regularly since my 10th birthday: “Are you saving? Where is your startup capital? How will you get ahead in this world?” That’s probably because I would ask him to give me money instead of gifts for birthdays! I’d tell him: “I will buy for myself everything I need.” And so, I started to save that birthday cash for my own startup capital. When I was 13 I dreamed of starting up my own fast food business and selling burgers because I thought if Ray Kroc of McDonald’s can do it, so can I. ‘Rich Dad, Poor Dad’ author, Robert Kiyosaki, fired me up on that idea even more.
