Search Engine Optimization

Can Your Site Be Found on Google? Any page?

This is not a trick question. Amazingly, there are times when a new or revised site is never indexed on Google. The reason is, well, we don’t want to embarrass your designer.

However, if that is the case, stop scrolling: you have a BIG problem.

What’s the point of having a website if people can’t find you? What’s the point of having a website if only people who already have your link can find it?

Your website is a worker that should work for you 24/7/365.

Its only function is to bring you new clients. But it can only do that if it is optimized for it. And your site depends on you to get that done.

Invest in it because it is the only employee that will work for you 24 hours a day and will never go on sick leave.

Ready? SEO (Search Engine Optimization) is the partner you are looking for to make this work beautifully.

What is search engine optimization?

Search engine optimization is the science of improving your website to increase its visibility when your desired audience searches for your kind of products or services.

The more visibility your website has on search engines, the more likely it is that you’ll capture business.

This happens because the traffic you attract through SEO is usually higher quality; the people searching are actively looking for a specific topic, product or service – your topic, product or service.

Search Engine Optimization is fundamental to success

While there are ways to maximize results, and we know them all, SEO is a slow and steady practice which requires a lot of time, action and patience.
It’s an organic process, meaning you don’t get your visibility through paid advertisements; your site or other SEO-enhanced content like blogs, shows up naturally as one of the results the search engine recommends when your potential customer uses phrases or words to search that many others use.
Those are keywords and we know how to use them to build your ranking and visibility to your audience.

We consider SEO an essential business development tool to make your site – really, your business – visible on the web, beginning the process that can lead to a sale.

And, like with most business development processes, it takes time to pay off. But, boy, does it pay off!

Sites that rank high on Search Engine Result Pages (SERP) are presumed to have earned a high level of trust and credibility.

SEO is a long-term project
Sites that rank high on SERPs represent trust and credibility

What Our Clients Say

SEO techniques

There are three main components — or pillars — to SEO that go into building effective SEO strategies:

Technical optimization

This is the process of completing activities when building or maintaining a website to improve SEO.

It often has nothing to do with the content that is on the page itself. Some ways to manipulate technical optimization include having an XML sitemap, structuring content in a way that is intuitive to user experience and improving site performance -- such as page load times, correct image sizing and hosting environment.

When done right, keyword research can help produce highly targeted content that engages readers and leads to more conversions.

On-page optimization

This is the process for ensuring the content on a website is relevant to the users.

This content includes the right keywords or phrases in the headings and body of the copy. It ensures each page includes each page includes meta descriptions, internal links within the site and external links to other reputable sites, and a good URL with the focus keyword.

Website administrators use content management systems (CMS) to maintain on-page content.

Off-page optimization

This technique is deployed to enhance a site's rankings through activities outside of the website.

This type of activity is driven largely by backlinks. Businesses can generate these from partnerships, social media marketing and guest blogging on other sites.

Do you want us to show you how to win a marathon?

Did you know that approximately 175 websites are created every minute? Wow! That’s about 252,000 new websites created every day, worldwide!

And every one of them wants to be on Google’s first page; you do the math…

So, do you get the fact that, while SEO is a necessary business development strategy, it’s a slow and steady one. If you realize how powerful this will be for your business, and ready to do everything possible to make it work for you, just get in touch, using the button below.

Additional techniques to use

This technique has both technical and creative elements to it. We provide various levels of service to improve yours. Here are some details:

Keyword Research

How does someone search for your category of business? It may not be the phrase or words you, an insider, might guess.

Let’s take the guesswork out and do the research, both the popular ways people are searching and the keywords your competitors are successfully using.

Content Creation

Once we understand your power keywords, let’s apply them: site page content, blogs, articles, social posts: where can we place your content using the language that will deliver the attention you want?

Optimization

Search engine optimization (SEO) is often about making small modifications to parts of your website.

When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.