Web Design to Attract The Right Visitors
& Convert Them to Customers
Does your website earn you money?
It isn’t a trick question; you invested in a site to perform some desired goal – perhaps attract your audience to register for your event, to sample your goods or services, to buy product.
Often, what stands between you and your desired audience is Google. Unless you pay big bucks for advertising, you’re captive to how this search engine interprets your site and its relevance for a user’s search.
A good website is made to serve customers, not you. It is your employee who works for you, 24/7/365. If it is not earning you money – it’s not a good employee.
We know what a good user experience is, what will make customers like being on your site and what will make Google like your site. And, we know how your copy and images must align with user intent.
So, Rule #1 when planning a new or refreshed site: user experience dictates how the pages will look and behave to best represent your offers. Period.
Natural user Flow
Great User Experience
Mobile First Design
The Website Can't Sell Itself!
Landing pages make sales!
A landing page is a page on your site that presents one specific product, one specific offer.
In some cases, a landing page is separate from your site and has no navigation bar, no place else that a visitor can click. In fact, because its one purpose is to give the visitor a single option – opt in or register for the event or item they’re seeking there – it’s typically called a squeeze page.
A squeeze page has one purpose: to convince your visitor that what they thought they’d find when they clicked the link that sent them there is, in fact, what they’ll get. And what they’re hoping to get, no matter what you’ve offered, is something of high perceived value to them. It has to be because you’re asking them to provide their contact information in exchange.
And that means you’ve been given a powerful opportunity to start validating their choice and nurturing a relationship with them. This is one of the ways that email is so valuable – you get to connect with someone, with increasing credibility, one person at a time. You can learn more about that here.
Sometimes, a landing page is a sales page with a very different kind of presentation. In fact, there are some sites that are entirely a collection of sales pages. As an example, the Apple site is actually a series of landing pages, each one for a different Apple product. Check it out here.
Today, many websites are no longer the classic “about us”, “contact”, “gallery” and so on. Many are now a set of landing pages to which prospects are sent with a particular purpose in mind. What’s right for you? It depends on what you want your website to do for you. Makes sense, right?
Your website is your virtual store.
The first time a customer enters is their most important visit
Rule #1: Marketing is never about you; it’s always about your customer. So – show the customer you understand their problem and how to deliver the solution and you’re gold.
Do it on your home page or the first page to which you send your prospect; we’ll show you how.
Rule #2: See Rule #1.
Sure, you want the technical details and we’ll share.
But – what you really, really want is customers and a great website to serve them, yes?
Let’s talk about how we can improve yours and the experience customers have when they find it. Fill out the brief form to the left and let’s have a conversation.
What Our Clients Say
We are not allowed to show you all our web design projects, due to the NDA agreement. But here are some of the latest projects.
And there is more in our kitchen, coming soon...