Let’s face it: In a world where customers are increasingly discerning and skeptical – you and me and everyone who buys from us – trust
Before you shift into end of year party mode; before you start looking ahead to the new year, don’t neglect the end of this one;
A little research and observation reveal some general trends and fun predictions for marketing techniques in 2023 and beyond. However, please note that the future
Once upon a time in 1958, actor Steve McQueen found himself and friends threatened by The Blob!, a horror film creation. In 1999, then programmer
Is content king? While it’s recently become a concept one might think is new, content – whether a tag line, logo, podcast or video –
SEO or search engine optimization (optimization to help search engines find you) is a marketing process of optimizing a website and its content focused on increasing
I wrote this blog post several weeks ago; you’ll see it’s part of a larger email series that’s been delivered to specific subscribers. Since then,
Do the easy “tricks” really exist by which you can earn a lot more money with the same or even less effort? YES. They do.
Google first page: a magic place for magic results So, let’s talk about money: In theory, you can really get rich if you are first
If your current marketing is based in the offline world and now you want to be seen on the Internet, you’ll find there are a lot of choices. As an example, you might consider banner advertising, the splashy colorful across-the-page or down-the-side items you see on search engines or social media platforms.
However, in 99% of the cases, the banner is a waste of money.
So, banners, absolutely not. Why? First, people rarely click; they barely register because banners have existed since the Internet’s beginning.
Unless you can…
