Website Maintenance

Got your digital business up and running? Website done, marketing messages in place, your processes and policies polished and documented? Great start! Now, keep it going; here’s what we mean:

Imagine you’ve just bought a newly constructed house. It’s pristine; it’s gorgeous. You’ve added your personal possessions to make it your home. What will keep it that way? Well, you know: cleaning the gutters, ensuring the basement is dry and crack-free, keeping the roof secure and sturdy, inspecting the boiler, the air conditioner, the driveway. Watching the windows and doors for moisture or air leaks. Checking the kitchen appliances, dusting, vacuuming, washing the floors. It’s maintenance, right? Without it the elements invade: mold, cold, rain, leaks and dangerous inefficiencies risk everything you worked for, all you invested in your home.

Well, your website needs it, too. Ignore it and things start to go wrong: page load speeds go down, virus infiltration goes up, software becomes outdated and apps aren’t working together as they once did. Links don’t seem to work anymore, images just never resolve on the screen and a click of a button takes a user someplace other than they expected to go. The result? User experience – Google’s key focus for including your site in a relevant search – goes down. And there goes your audience…..

Websites, like your home or car, need constant maintenance. It’s an ongoing process of ‘kicking the tires’: daily review of the behind-the-scenes functions that keep everything working as beautifully as when you first launched it. This helps your traffic grow, improves your Search Engine Optimization and gradually helps you show up higher in a search ranking.